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30% of consumer telecom spending goes to wireless

JENKINTOWN, Pa.-Wireless services garnered 30 percent of total consumer spending during the fourth quarter of last year, which was a 3-percent increase from the previous quarter and just below the 31 percent spent on wired telecommunications services, according to a report from TNS Telecom. Both forms of telecommunications services beat out video spending at 28 percent and the Internet’s 12 percent of total telecommunications spending during the fourth quarter of last year.

The report noted that the average consumer spent $46.13 on wireless telecommunications during the last three months of 2003, which was a 1-percent increase over the previous quarter and nearly one-third of total telecommunications spending per month.

Verizon Wireless maintained the largest market share of total wireless households surveyed at 24 percent in the fourth quarter of last year, followed by 17 percent for Cingular Wireless L.L.C., 16 percent for AT&T Wireless Services Inc., 12 percent for Sprint PCS, 8 percent for T-Mobile USA Inc., 6 percent for Alltel Corp. and 5 percent for Nextel Communications Inc. Verizon Wireless also posted the largest share of revenue of households surveyed with 24 percent, followed by AWS at 16 percent, Cingular at 15 percent, Sprint PCS at 13 percent, T-Mobile USA and Nextel tied with 7 percent, and Alltel at 5 percent.

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