LONDON-Despite increased efforts by telecommunications carriers to retain customers, churn continues to rise, according to a report from Chorleywood.
A whopping 88 percent of respondents to a survey conducted by Chorleywood said they believe churn is a growing problem for mobile operators. The analyst firm estimates global churn across fixed and mobile sectors at 22 percent annually. Meanwhile, 73 percent of respondents said they think annual churn should be 15 percent or less.
“Minimizing churn should form a core strand of an operator’s strategy to increase its profitability,” said Andy Bairsto, principal analyst at Chorleywood. “While this may have been addressed in some of the more mature markets, there remain many countries where churn has yet to become or is only just becoming a real issue.”
