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Ipsos-Insight: Global wireless Internet use on the rise

NEW YORK-Wireless Internet usage rates were up 145 percent for 2003, with 79 million unique users, according to The Face of the Web 2003, an annual study of Internet trends by Ipsos-Insight.

The study, based on interviews with more than 7,100 adults in 13 global markets, including 3,250 active Internet users, showed wireless Internet “is poised to prosper substantially over the next few years.” According to the research group, 134 million people have tried or used some form of wireless Internet, representing 40 percent of the total Internet population.

“Internet users are not bound by tethers anymore,” said Ipsos-Insight’s Brian Cruikshank, co-author of the study. “Wireless Internet trial and usage in leading-edge and advancing markets is rapidly expanding with double and, in many countries, triple-digit growth.”

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