Motorola said it will sell its first megapixel camera phone in the United States starting this summer. The company also said it has teamed with Hollywood director Scott Sanders to develop an online “advertainment” film promoting the phone.
“By finding innovative ways to showcase Motorola’s dynamic phone technology, we are serving the consumer in two ways. First, we are highlighting the important benefits of the V710, which include seamless mobility, creative expression and personal freedom,” said Jason Few, vice president of marketing for Motorola. “Second, we are demonstrating the role technology plays in opening doors for the development of creative content and platforms in the arts. The V710 truly is the gold standard in mobile phones.”
Motorola’s CDMA V710 features a 1.2-megapixel camera, video capture and playback, an MP3 player and 10 megabytes of internal memory. Motorola did not name a carrier to sell the phone, although Verizon Wireless in the past has said it is testing the device.
Under Motorola’s promotion with Sanders, the filmmaker wrote and directed a short film “starring” the V710, which is available at <a href="url"hellomoto.com/producer. Motorola said the cliffhanger ending to the film will be released online when the V710 becomes available this summer.
In other phone news, Japanese carrier NTT DoCoMo Inc. released three new third-generation wireless phones, which feature 2-megapixel cameras and video capabilities.
