WASHINGTON-Rap and hip-hop music make up the most popular downloads of short message service users, according to a new survey from ForceNine Consulting and SMS.ac Inc.
The survey showed 25 percent of more than 26,000 global respondents said they were most likely to download rap and hip-hop as ring tones. For the United States alone, rap and hip-hop music were most likely to be downloaded by nearly 35 percent of respondents.
“While rap and hip-hop topped the list both in the United States and around the world, we did see some important cultural differences in the survey,” explained Andrew Roscoe, a partner at ForceNine Consulting. “Americans were more likely to download TV and mobile themes as ring tones, while the market for classical ring tones, while relatively small, was more significant outside the U.S.”
