CAMBRIDGE, United Kingdom-Some operators are implementing third-generation deployment strategies that face risky consequences, according to a report from Analysys.
“Early 3G launches suggest that many operators have not yet established a comprehensive, cohesive and robust service strategy,” said Alastair Brydon, co-author of the report. “Success requires careful management of the mix of voice, small-screen data and high-speed Internet/intranet services, supported by an appropriate deployment of new network technology, principally 3G but maybe also other solutions.”
According to Analysys, various regions are focusing in on specific 3G services rather than the broad picture. For example, operators in Japan and South Korea are narrowed in on multimedia small-screen 3G services like video and audio content. Meanwhile, European operators are focused on offering high-speed Internet/intranet access services to business customers via 3G offerings. In the United States, 3G networks are being used to support fixed-line replacement tariffs.
“Operators will have to expand into other segments, while keeping a close eye on the impact that basic access services will inevitably have on the overall revenue per megabyte they generate,” explained Mark Heath, co-author of the report.
The report further warns operators against implementing 3G rollouts based on regulatory requirements or cost savings rather than service requirements, and recommends operators choose a mix of network technologies to ensure service is up to par across the network.
