LOS ANGELES-Movie fans can download snarling ring tones and gruesome wallpaper and play a trivia game all based on the new film “Alien vs. Predator, ” which opens tonight.
Twentieth Century Fox collaborated with content providers Airborne Entertainment and Elite Systems Ltd. to offer the service, which is available on every major U.S. carrier. The application includes a fighting game and a poll where fans can choose their favorite characters for head-to-head battles.
The campaign will target in-theater customers to use their cell phones while waiting for the show to begin and offer tips on what to look for during the film. There is no charge for the service, which is available by texting “AVP” to 20369 (20FOX).
