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Companies take content direct to consumers

BERLIN-Content providers are working to make it easier than ever for wireless users to buy ring tones, images and mobile games.

At the Popkomm exhibition in Berlin, Digital Transaction Machines Inc. unveiled E2Go, an automated teller machine-like device that offers mobile content and photo printing. Consumers can use cash or credit cards to download ring tones, buy CDs or print their own uploaded photos.

The New York-based company hopes to make DVDs, games, tickets and other products available through E2Go.

Meanwhile, Blue Frog Mobile Inc. announced it will offer direct-to-consumer mobile entertainment through magazine advertisements in several consumer publications. The new Seattle-based company delivers content to most major U.S. carriers and has struck distribution deals with music publishers such as Sony/BMG, EMI, Universal and Warner Chappell.

Blue Frog Mobile also has agreements with ASCAP and BMI.

Earlier this week, SmartServ announced the official launch of Uphonia.com, an Internet storefront offering mobile content. SmartServ content is free to an operator’s wireless users and is available to non-subscribers for a fee.

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