KANSAS CITY, Mo.-Software developer StreamWorks Technologies announced the launch of a Web site consortium to help mobile content developers maximize profits and maintain control over their products.
Dubbed Mobile Exchange, the site allows entrepreneurial and brand name developers the ability to manage, publish, test, market and distribute directly to customers. The site, www.swtme.com”, is offered at four levels of membership, ranging from full support to a fee-for-services plan.
“By offering direct-to-consumer marketing freedom, Mobile Exchange releases developers from the restraints placed by wireless carriers,” said Gene Bowen, vice president of StreamWorks. “Key to ME is our exclusive software distribution that allows individual and group-list content distribution-a feature currently limited by both the carriers and the network technology.”<
