TORONTO-Mobile video may get lots of buzz, but it’s not likely to draw consumers anytime soon, according to a study by research and consulting firm Advanis.
The survey, conducted over the first half of 2004, indicates only 13 percent of mobile-phone users are interested in viewing video clips on their handsets. In an apparent contradiction, though, users said they would pay a premium for a video-capable phone.
“This is good news for handset makers, who should be able to move significant numbers of video-capable units over the next year,” said Dave Cosgrave, the study’s managing analyst. “The risk to carriers, and their content partners, is that lagging demand could render mobile video services unprofitable for some time.”
