After months of suggesting wireless customers switch from their current operators to Verizon Wireless, the nation’s second-largest carrier has launched a new advertising campaign in the Northeast specifically targeting AT&T Wireless Services Inc.
The campaign, which began this week in The New York Times and is set to expand to additional newspapers in the region, states: “Attention AT&T Wireless Customers: As long as your wireless carrier is changing, why not change to the best?” in reference to AWS’ recently approved acquisition by Cingular Wireless L.L.C.
Verizon Wireless spokesman Howie Waterman told RCR Wireless News that the campaign is an extension of the carrier’s ongoing advertisements touting network quality that began after wireless local number portability was enacted last November, and the latest campaign was set to coincide with the upcoming holiday shopping season.
The carrier said it is too early to say if the campaign would move to other parts of the country or if it would eventually include other media forms. Waterman added that Verizon Wireless has garnered 42 percent of customers in the Northeast who have ported their numbers to new carriers.
