SAN DIEGO-Leap Wireless International announced the launch of a suite of Latino-themed content for subscribers using its Cricket service.
AG Interactive, a division of American Greetings, will provide Univision Movil bilingual content, including downloadable Tejano music and ringtones and celebrity wallpaper, through Cricket Clicks, a portfolio of wireless data offerings. Nearly 20 percent of Cricket’s customers are Hispanic, the company said.
“Since the content is in Spanish, we believe that the service will resonate well with our large Hispanic customer base and should have a positive impact on ARPU (average revenue per user) resulting from this segment,” said Nitu Arora, Cricket’s vice president of product development.
Cricket plans to launch other Univision Movil offerings later this year, including news and a soccer game. Application prices range from $1 to $3 per download.
