RESTON, Va.-Nextel Communications Inc. said its year-old partnership with NASCAR has yielded a 400-percent increase in Nextel’s customer base within the NASCAR industry and added that NASCAR customers bring in average revenues that are 20-percent higher than an average Nextel subscriber.
“We’ve found that the NASCAR fan is a very high-value customer,” said Tim Donahue, president and chief executive officer of Nextel. “The NASCAR fan who is a Nextel customer uses 300 more minutes for calls and 150 more minutes for Direct Connect on a monthly basis in comparison to our traditional customer.
“Entering into our partnership with NASCAR was one of the best decisions we ever made.”
Nextel has a 10-year, $750 million sponsorship deal with NASCAR that kicked off in January.
