Mobile publisher THQ Wireless Inc. said it will allow football fans to vote for a most valuable player during the Super Bowl broadcast Feb. 6.
THQ is teaming with Players Inc., the licensing arm of the NFL Players Association, to encourage spectators to tout their choices via text messaging. Announcers during the broadcast will tout the promotion.
Minick USA, THQ’s messaging division, is powering the cross-carrier offering.
“Wireless is one of the most innovative new technologies to come along that has really allowed fans to get the NFL experience from anywhere at any time,” said LaShun Lawson of Players Inc. “Whether at home or at a Super Bowl party, fans can make a difference by voting for the best player on the field on football’s biggest day of the year.”
Meanwhile, Sprint PCS said it will offer voice tones, text alerts and screen savers featuring golf pro Tiger Woods to its Vision subscribers. Sprint unveiled a two-year deal making the carrier the sole provider of TigerWoods.com content for mobile phones in the United States.
The offerings will include EA Sports Tiger Woods 2005, a mobile game already available to Sprint Vision customers. Content will range in price from $2 to $6.50.
“Sprint PCS Vision gives everyone an opportunity to customize their phones with everything from games, photos and screen savers to this new content from TigerWoods.com,” said Jeff Hallock, Sprint’s vice president of product marketing and strategy. “This is yet another illustration of how Sprint leads the industry in wireless data applications and content.”
