Verizon Wireless rolled out its previously announced consumer-focused high-speed data service Tuesday with the launch of Vcast, offering a choice of mobile games and video-on-demand to subscribers with compatible phones in 31 U.S. markets.
The much-anticipated service offers a choice of 300 video clips a day, including content from CNN, NBC, ESPN, FOX Sports, E! Entertainment Television and AccuWeather. Verizon offers Vcast on its CDMA2000 1x EV-DO network, enabling video broadcasts of 15 frames per second.
In addition to news, sports and weather updates, two soap operas are being produced exclusively for mobile use. Several three-dimensional mobile games are also available through the service, including Jamdat 3D Bowling and Evel Knievel.
Verizon said Monday it will provide music video downloads from Warner Music Group through VCast, rotating offerings at least once a week and making a dozen videos available to consumers at any time. Initial offerings include videos from Sean Paul, My Chemical Romance and The Used.
“We believe services like V Cast, which employs 3G technology, will quickly become one of the most important and popular distribution platforms for music and music-related content,” said Michael Nash, senior vice president of Internet strategy and business development at Warner Music Group.
Verizon charges $15 a month for Vcast; videos are $4 per download. Game prices vary from $3 for a month’s access to $10 for unlimited use. The carrier announced the service last month.
The service works on handsets including the LG VZ8000, which sells for $200 after rebates; the Samsung a890 ($250); and the UTStarcom CDM8940 ($230).
