Rural wireless provider SouthernLinc announced a new branding campaign that includes a new logo, new colors and modifying its name to SouthernLinc Wireless. The Southeast-based iDEN carrier, which is owned by regional power company Southern Co. and currently serves approximately 300,000 subscribers, said the refreshed brand “is meant to appeal to both business owners and consumers alike.”
In support of the new look, SouthernLinc Wireless said it will launch a new advertising campaign this month as well as more aggressive service plans that it hopes will reposition the carrier in the midst of recent upheaval in the wireless telecommunications space.
“In the face of recent mergers and acquisitions in the wireless industry, SouthernLinc Wireless is taking this step to better enable our customers-current and future-to easily find us amongst the advertising clutter,” said Bob Dawson, chief executive officer and president of SouthernLinc Wireless.
SouthernLinc is set to become the last iDEN-based operator in the United States, following Nextel Communications Inc.’s recent merger announcement with Sprint Corp., which will include an eventual migration to a CDMA-based network, and Nextel Partners Inc.’s option to force a sale to the new Sprint Nextel if the deal is approved.
