NEW ORLEANS-Mobile music company mobZilla will use Coding Technologies to deliver streaming audio to mobile phones on the open-standard aacPlus format.
The mobZilla subscription service offers streaming, commercial-free music to wireless subscribers and online users for an initial price of $3.98 a month. Users can select and mix more than 30 genres of music through the service, and content is being provided through a licensing deal with music industry giant BMI.
“aacPlus enables mobZilla to stream higher-quality audio at less than 30 percent of the bandwidth of traditional MP3s,” said Benjamin Ziskind, mobZilla’s chief strategy officer. “By decreasing bandwidth use, the aacPlus format allows us to decrease the cost of operating a mobile streaming service while maintaining the audio quality that consumers demand.”
Coding Technologies is providing aacPlus decoders for mobZilla’s music-playing software too.