BOSTON-Small screens and high prices will likely keep wireless adult content a niche-but billion-dollar-market in the next several years, according to a new report.
The study, conducted by Strategy Analytics, indicates that less-expensive content and a more satisfying user experience on computers will prevent mobile porn uptake from mirroring Internet usage. Still, wireless porn generated $400 million in 2004, and increased participation from established providers like Playboy and Hustler will help the industry become a $5 billion business by 2010, the report said.
“Adult services are not a killer application in waiting,” said Nitesh Patel, a senior analyst for Strategy Analytics. “With so much free pornography available on the fixed Internet, and mobility conferring only limited advantages to adult content, we believe that demand for adult material will continue to be largely met by fixed Internet services.”
