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Cingular texters to influence WB TV show’s storyline

ATLANTA-Fans of the WB Network’s “One Tree Hill” can influence one of the show’s storylines with a new promotion from Cingular Wireless.

Cingular subscribers watching tonight’s episode are encouraged to vote via text messaging on whether one character should kiss his sister-in-law while his wife is away. Poll results will determine developments during next week’s episode.

Standard text messaging charges apply.

“Through these and other innovative promotional endeavors, Cingular is leading the way in showing how easy and fun texting can be,” said John Burbank, the carrier’s vice president of marketing.

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