SAN DIEGO-LG Electronics Co. Ltd. announced a new U.S. advertising campaign, which will include ads during movie previews and TV shows and in magazines including ESPN Magazine, Entertainment Weekly, Jane, Maxim, Premiere, Rolling Stone and US Weekly.
“LG is leading the charge to develop high-quality, feature-packed phones that represent hubs of communication, entertainment and information,” said Jon Maron, director of marketing communications for LG’s U.S. mobile-phone operations. “LG’s new advertising and marketing campaign seeks to convey this to consumers, showing them the wide variety of ways in which LG mobile phones make their lives richer and ultimately bring them closer to one another.”
LG did not offer a price tag for its marketing campaign. LG developed the campaign along with its advertising agency of record BrandBuzz.
