TOKYO-MTV Network will launch a subscription-based mobile entertainment service in Japan by the end of the month, the Viacom Inc. subsidiary said Thursday.
Flux, which is expected to launch June 30, will deliver short videos and music clips through mobile and online networks, allowing subscribers to make recommendations to others and provide feedback. Content for the offering will include programming from the MTV Networks library, including Nickelodeon character SpongeBob SquarePants and MTV’s Dirty Sanchez and Gutter Pups.
A line-up of licensed Japanese animated one- to three-minute shorts will also be offered; lengthier content will be available on the Flux Web site. Also, MTV will partner with Utada, a popular Japanese recording artist, to produce what the company calls the world’s first mobile music video series.
Mastertones from several record labels will be offered as well. The service, which is targeted at 13- to 34-year-olds, will launch in other markets in coming months.
