LOS ANGELES-Fox Sports Radio and mobile marketing company HipCricket have partnered to deliver an interactive wireless application based on Fox’s radio broadcasts.
By texting to a short code, listeners can offer feedback on programming and participate in surveys, quizzes and sweepstakes using their phones. Fans can also sign up for news updates, promotions and special offers to be delivered to their handsets.
“It’s the next logical step in our commitment to be the most interactive sports radio network,” said Andrew Ashwood, vice president and executive producer of Fox Sports Radio.
