GLENDALE, Calif.-Warner Bros. Online said it has partnered with Tom Online Inc., a content aggregator, to market and distribute wireless and online content in China.
The pair will launch an official Warner Bros. Studios Web site in China that will be part of the TOM Online portal. The site will deliver official studio content to Chinese users via Internet and wireless platforms, said the company.
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Content, including classic characters like Scooby-Doo, Bugs Bunny and Tweety, will be featured on the site along with movies, games and wireless Internet products.