ROCHESTER, N.Y.-More than half of all U.S. adults are considering abandoning fixed-line service for wireless, and 9 percent have already cut the cord, according to a new study from Harris Interactive.
The latest results from the firm’s quarterly report indicate that while the movement from fixed to wireless is expected to grow, 39 percent of all adults say they will never abandon their home phone service. More than one-fourth of those cited the safety of a traditional phone line, while 20 percent said they need a home phone for Internet access.
The report suggested carriers can help entice users to cut the home line by reducing pricing plans, improving coverage areas and offering money-back guarantees for wireless service.
“These results show that many consumers are actively seeking out alternative telecommunications services, and the options are out there,” said Joe Porus, chief architect for the Technology Research Practice at Harris Interactive. “While the majority of consumers are happy with their landline service, the movement toward wireless replacement options clearly shows that consumer sentiment is changing.”
