LONDON-Erotic mobile content will explode into a $2.3 billion market by 2010 if carriers, content providers and regulators can figure out how to manage it, according to a study from Informa Telecoms and Media released Wednesday.
The report commends Vodafone U.K. and other U.K. operators for introducing controls that protect minors from pornography and other adult content while not restricting users who want access to such content. Operators that don’t establish such controls may face stiff governmental regulations and could lose out on the lucrative market.
“The key to turning erotic mobile content into a sustainable revenue stream is to adopt a responsible approach, making sure subscribers who wish to view such content are age-verified and that those providers who are looking to make a quick buck are squeezed out of the equation,” said Daniel Winterbottom, who authored the report. “Without controls, operators will find themselves being used to distribute adult content whether they like it or not.”
