AUSTIN, Texas-Sprint PCS is targeting teenage users with new video programming from Varsity Media Group.
Varsity Mobile, which the carrier has added to its Vision Multimedia Service, offers four on-demand programs featuring news, extreme sports and user-created content written and produced by teens for mobile phones. Six-year-old Varsity Media also provides an online community for teens and broadcasts user-created content for linear and on-demand TV.
“Teens want to express themselves, and they do it by creating their own content,” said Kelly Hoffman, chairman and chief executive officer of Varsity Media Group. “We’ve seen it with blogs, Podcasts and now video blogs. Wireless is simply another avenue for teens to showcase their talents.”
