HAMPSHIRE, United Kingdom-Third-generation subscribers are expected to grow from 30 million in 2004 to more than 300 million by 2010, according to a new market report from Juniper Research.
The report, “Next Generation Handsets 2005-2010,” said the benefits of 3G services will be more focused on the technology’s ability to accommodate a greater number of users and network traffic, particularly voice services, rather than its support of advanced services delivery.
“The industry is still too preoccupied with technology advances and not focused enough on what makes users tick,” said the report. “Vendors and operators must stop filling mobiles with catch-all baskets of features. In a high-demand environment where the user is king, the way forward is to adopt a more sophisticated needs- and segmentation-based approach to the design of handsets and services.”
The report also noted there is a critical need for more empathetic customer care.
In other findings, Juniper predicts the overall mobile subscriber market will total 2.7 billion users by 2010 and handset shipments will break the 1 billion mark by 2009. A similar study released this week by Strategy Analytics predicts wireless subscribers will reach 2.5 billion by 2010.
