NEW YORK-Star Trek fans will soon be able to access themed content through a branded phone modeled on the communicators used in the 1960s TV show.
Sona Mobile Inc. will partner with the licensing arm of Viacom International Inc. to produce the handset, which is slated to hit shelves Sept. 30. The companies have declined to disclose the phone’s manufacturer, nor have they cited which U.S. operator will support the device.
Sona technology will power the Star Trek Communicator Phone, which will be able to access themed content, including an online multiplayer game, ringtones and fan-club information. The phone is slated for release Sept. 30 and will mark Sona’s entry to the mobile entertainment market after six years delivering wireless content to financial services companies.
“There is a tremendous opportunity to tap into Star Trek fans around the world and offer them a device to interact, connect and download Star Trek entertainment,” said Sandi Isaacs, vice president of interactive at Viacom Consumer Products, which represents Paramount Pictures. “This not only promotes the Star Trek spirit but creates a new paradigm for the wireless community.”
The companies will market the phones in North America and the United Kingdom. Users must pay $10 a month in addition to their regular phone bills to access Star Trek content.
