NEW YORK-Flytxt, which provides mobile marketing technology and services, said it is partnering with HarperCollins Children’s Books to launch the Meg Cabot Mobile Club, a cell-phone text messaging program to promote the “Princess Diaries” series, the “Ready or Not” sequel to “All American Girl” and an upcoming book called “Avalon High.”
The mobile marketing platform is designed to provide interaction between readers and author Meg Cabot. The campaign also will include sweepstakes, text-based trivia campaigns, screensavers and voice tones from the author.
“HarperCollins Publishers is the perfect type of company to implement a mobile marketing campaign, because they have an extensive amount of dynamic content that targets a younger, active, on-the-go audience,” said Carsten Boers, co-founder and chief executive officer of Flytxt.
