NEW YORK-The number of households engaged in mobile gaming increased more than 70 percent during the past year, according to a study released Friday by Ziff Davis Media.
The company’s annual gaming survey found that 27.9 million U.S. households played wireless games, up from 16.3 million in 2004. Players spent an average of $13 on games in the last two months, the study determined, and the average gaming session was 19 minutes.
Those who don’t play wireless games cited small screen sizes, a lack of quality titles and high costs as the main barriers to mobile gaming.
The Davis Media study, which surveyed more than 1,500 random households, contrasts with a report released by The NPD Group earlier this week. That poll found a mere 7-percent increase in wireless gamers during the past year-from 20 percent to 27 percent of U.S. wireless subscribers-and discovered the average gaming session lasts 11 minutes.
