LOS ANGELES-Planned mobile virtual network operator Amp’d Mobile signed a mutually exclusive agreement with talent agency William Morris Agency to secure strategic and marketing partnerships, as well as content deals in entertainment, music, sports, lifestyle and literary.
To date, WMA has been instrumental in developing marketing partnerships and securing content deals with studios, networks, music labels, artists, sports leagues, internet portals and advertisers.
“Partnering with a powerhouse agency like WMA will help round out our strategic partnerships and content offerings with the leading brands and talent that appeal to our core demographic,” said Peter Adderton, chief executive officer of Amp’d Mobile. “Their team gets our entertainment mobile approach to the youth market, and they have the relationships to get deals done quickly. I’m also thrilled to have a long-term partner in WMA and to have them representing Amp’d Mobile exclusively in the wireless industry.”
Amp’d Mobile is expected to launch service later this year using Verizon Wireless’ network and targeting 18- to 35-year-olds.
