BELLEVUE, Wash.-Mobile application platform provider Action Engine Corp. released results of its first worldwide study on usability of mobile data services and application delivery, which included participants in North America, Europe, the Middle East and Asia-Pacific.
The study’s key findings included:
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- Usability is the top influencer in purchasing decisions;
- Cost and complexity are barriers to using data services among a sizeable portion of the respondent group;
- E-mail ranked behind news, weather, travel, driving directions and mapping applications;
- Users want more personalization options;
- Fewer trips to the network and fast response time were listed as the most important features for users of mobile applications; and
- Off-portal downloads are the most popular delivery mechanism.
“The results of this study confirm that our company’s focus on delivering a superior mobile user experience is resonating with the mobile consumer,” said Scott G. Silk, president and chief executive officer of Action Engine Corp. “By eliminating keystrokes and repeat data entry, as well as reducing the number of trips to the network, Action Engine is delivering the type of user experience that our mobile operator customers demand to increase their data services revenues. Applications running on our platform have noticeably reduced subscriber churn, promoting greater consumer loyalty for our mobile operator customers.”