NEWARK, N.J.-IDT Corp. unveiled its TuYo Mobile prepaid wireless service targeting the rapidly growing-and increasingly targeted-Hispanic community.
IDT said the TuYo Mobile service will offer a bilingual customer experience, international calling and text messaging, and “culturally relevant” music, ringtones, games and graphics.
IDT said the prepaid service will use a yet unnamed “major” GSM carrier, offer handsets from Nokia Corp. and Motorola Inc., logistic services from Brightpoint Inc. and Subscriber Identity Module cards from Gemplus SA. The service is expected to launch during the fourth quarter and initially will be available to dealers from IDT’s distribution affiliate Union Telecard Alliance.
IDT said it currently sells more than 350 million long-distance calling cards per year in the United States and offers prepaid mobile services in Russia and the United Kingdom.
