SAN FRANCISCO-AG Interactive and SI Mobile announced an exclusive multiyear partnership that calls for the companies to distribute premium content from Sports Illustrated’s Swimsuit Issue through AG Interactive and SI-branded mobile, instant messaging and online channels.
Products will include video ringtones, wallpapers, videos, eGreetings and evites, as well as instant messaging content such as emoticons, avatars, winks, skins and backgrounds. The companies said they will begin rolling out products to international markets, including Europe, Asia-Pacific, the Middle East and Latin America, during the fourth quarter.
AG Interactive will create a Sports Illustrated-branded Web site, WAP deck, and BREW and J2ME applications, according to the partnership. The companies also plan to launch a swimsuit video channel for mobile phones.
