SAN FRANCISCO-L.M. Ericsson said it will distribute ringback tones from EMI Music’s catalog of music as part of Ericsson’s hosted ring-back tone service in the United States. The nonexclusive deal with EMI Music North America means Ericsson can offer U.S. carriers preapproved music from Blondie, Coldplay, Gorillas, Norah Jones, Pink Floyd, Rolling Stones and Yellowcard.
“Ringbacks provide a great way to express oneself,” said Thomas Ryan, senior vice president, Mobile and Digital Business Development at EMI Music North America. “It’s a lot more fun to hear something like Blondie’s ‘Call Me,’ or Right Said Fred’s ‘I’m Too Sexy,’ than a boring ring.”
