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Salesforce.com, Xora debut LBS app for businesses

SAN FRANCISCO- Salesforce.com and Xora, which provides location-based mobile work force management solutions, announced availability of the Xora Mobile Service for AppExchange Service & Support 1.0.

Xora Mobile Service allows Salesforce Service & Support customers to locate mobile workers that are closest to a work site and send information to their GPS-enabled phones. Workers then can update directly on their phone and send the information back to the Salesforce Service & Support application.

“Xora adds a location and application element to our service and support solution that is ideal for improving the productivity of field operations,” said Bonnie Crater, vice president and general manager for Salesforce Service & Support. “Salesforce Service & Support customers seeking to maximize mobile-worker efficiency and improve customer service can benefit dramatically from the use of Xora Mobile Service.”

The product is built on Salesforce.com’s Appforce on-demand platform and should be available via AppExchange at the same time as the Salesforce Winter ’06 release, said the companies.

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