MOUNTAIN VIEW-The Canadian Wireless Telecommunications Association tapped VeriSign Inc. to power its text messaging service.
The industry association, which represents 10 carriers, will use Metcalf Inter-Carrier Messaging, a joint offering from VeriSign and WiderThan Americas, to deliver text messages among its members’ 15.5 million subscribers. CWTA opted not to re-sign LogicaCMG, which had handled SMS delivery for the past three years.
VeriSign has been powering the service since April, when LogicaCMG’s contract expired, according to a CWTA spokesman. VeriSign also delivers multimedia messaging services for the group’s 10 carriers.
“Canadians already transmit 3.7 million text messages a day,” said Peter Barnes, CWTA’s president and chief executive officer. “This move will allow CWTA carriers to focus on enhancing the customer experience, which can translate into greater usage and loyalty.”
