MOUNTAIN VIEW, Calif.-Jamster is hoping to scrub its image with a worldwide rebranding effort.
The content provider launched a marketing campaign touting a new logo, redesigned Web site and new print, TV and online advertisements. The company, which sells content directly to consumers via short codes and Internet storefronts, also simplified its subscription pricing plans and introduced a parental control service to U.S. users.
A subsidiary of VeriSign Inc., Jamster has drawn ire from consumers this year on both sides of the Atlantic who claim the company is deceptively selling subscription services to young wireless users. Jamster was censured by a U.K. regulatory agency in April, and is the target of a lawsuit brought by a San Diego man who claims his daughter was hit with recurring premium short message service charges after accepting an offer for a “free” ringtone.
Jamster’s rebranding effort launches this week in the United States, and the company said it plans to expand the campaign to Australia, Europe and other areas in coming months.
“As the entertainment industry evolves, so does the mobile content experience at Jamster,” said Vernon Irvin of VeriSign Communications Services. “Jamster has improved its site and simplified subscription plans, which we believe will help consumers have a more personalized wireless experience that results in great self-expression.”
