MILPITAS, Calif.-Adamind Ltd. announced a three-year deal to provide mobile content production and delivery software to Universal Music Group subsidiary Universal Music Mobile U.S.
The California-based developer, which also maintains a research and development facility in Israel, said the agreement calls for the integration of its Spire Production Suite within UMM-US’ existing mobile production workflow systems. Adamind said its software also provides for customized content for “all existing and future mobile devices” used by consumers in North America.
“Providing our wireless network operator customers with compelling and entertaining content is a top priority for Universal Music Mobile,” said Rio Caraeff, vice president and general manager of UMM-US. “Integrating Adamind’s technology into our content production business has unfolded a wealth of direct-to-mobile opportunities enabling Universal Music Mobile to build upon its reputation as the leading mobile entertainment company in North America.”
