CAMBRIDGE, Mass.-More than two dozen companies are backing a preliminary “best practices” agreement for wireless Internet content, according to the World Wide Web Consortium.
Mobile Web Best Practices 1.0 “provides guidelines for creating a consistent and positive user experience across the rapidly growing number of Web-enabled mobile devices,” the consortium explained. Supporters include such industry giants as America Online Inc., Google Inc., Nokia Corp. and NTT DoCoMo Inc.; the framework is expected to be detailed by W3C at a presentation at the 3GSM World Congress in Spain later this month.
The companies are hoping to create guidelines for creating content “that makes browsing convenient on mobile devices and to avoid known pitfalls” including pop-up advertisements. The framework is similar to guidelines released last year by the Mobile Marketing Association that address banner ads and other wireless marketing techniques.
