SAN FRANCISCO—Software developer Salesforce.com plans to spend $15 million to acquire privately held mobile software company Sendia Corp.
Sendia’s technology supports Web-based applications across mobile devices, and the companies first partnered in 2004 to extend Salesforce.com’s offerings to wireless. Salesforce.com, which specializes in customer relationship management software, said the acquisition would allow it to expand its AppExchange Mobile offering.
“Our customers are eager for ways to extend their on-demand applications to the mobile workforce, and developers need a painless way to address this major opportunity,” said Marc Benioff, chief executive officer of Salesforce.com. “With AppExchange Mobile, there is no extra coding needed to develop an application on AppExchange and mobile-enable it.”
Devices that support the mobile offering include Research In Motion Ltd.’s BlackBerry, Intel’s Centrino, PalmOS, RIM OS and Microsoft Corp.’s Windows Mobile. Sendia President Alex Klyce was named general manager of the AppExchange Mobile Business Unit for Salesforce.com.
