Wireless multimedia entertainment provider mSpot Inc. is partnering with CBS Radio to deliver streaming audio from three major-market sports radio stations.
Subscribers of mSpot Radio, which is available through Sprint Nextel Corp., will be able to access streaming content from New York’s WFAN-AM, Chicago’s WSCR-AM and WIP-AM of Philadelphia under an agreement slated to be announced this week. The pact includes hit WFAN programs “Imus in the Morning” and “Mike and the Mad Dog” as well as radio personalities Mike North (WSCR) and Howard Erskin (WIP).
The mSpot Radio service, which is offered at $6 a month, includes more than 30 channels of music, news, sports and talk from content providers such as The Associated Press, Sporting News, MarketWatch and AccuWeather.
“(The three channels) are amongst CBS Radio’s most listened-to stations in the country and we recognize that in today’s fast-paced world, our listeners need immediate access and alternate ways to hear live broadcasts and news about their favorite sports teams,” said Joel Hollander, CBS Radio’s chief executive officer.
