UNIVERSAL CITY, Calif.—Universal Studios is the latest mainstream media giant to go wireless in a big way, establishing a division dedicated to mobile content.
Universal, which already has more than 60 licensing deals worldwide with mobile entertainment publishers, announced plans to launch 30 games as well as images, video clips and voice ringers from its portfolio of film and television properties. The company tapped consumer products executive Jeremy Laws to oversee the business.
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The division will focus on producing games and ringtones as well as licensing video clips from new films and classic Universal franchises.
“With the explosion of the mobile data market, it demands the time of a concentrated team that can develop and manage our properties in this space,” said Beth Goss, executive vice president of Universal Studios Consumer Products Group. “Jeremy has been spearheading much of our mobile activity already and is masterfully suited to lead a much more aggressive pursuit for positioning Universal content within this important marketplace.”
