BOSTON-In a head-to-head comparison, more customers preferred Sprint Nextel Corp.’s Music Store to Verizon Wireless’ Vcast service-but both were deemed too expensive, according to a new study by research firm Strategy Analytics.
Strategy Analytics said Sprint Nextel’s Mobile Music Store outscored Verizon Wireless’ Vcast service by 21 percent because of ease of use and perceived network performance. However, the report found very few users are willing to pay current premiums for downloading music to their mobile phones.
Kevin Nolan, director of Strategy Analytics’ Advanced Wireless Laboratory, said the firm’s research indicates users are willing to pay a premium of about 35 percent for downloading tracks to both their wireless devices and personal computers, and that the current premiums make adoption of such services “highly unlikely.”
