SKOKIE, Ill.—Rand McNally and Motorola Inc. are teaming up in an effort to get drivers to rely on their cell phones for navigation instead of in-car GPS systems or those old-fashioned, hard-to-fold road maps.
The two companies said that they will work together to produce a GPS-based navigation service for wireless phones by integrating Motorola’s ViaMoto navigation software into a Rand McNally-branded mobile application. The download, the companies said, would “offer a convenient and affordable alternative to expensive car navigation systems.” The monthly charge for the service was not disclosed, but the companies indicated that they would be targeting the “average driver” as well as “busy professionals who need to navigate around scheduled job trips and business stops.”
The companies said the service would be available from “select wireless carriers” selling Motorola handsets. The companies did not name the carriers.
