SEATTLE-Direct-to-consumer mobile content provider 3GUpload is the latest to join the user-generated content rush.
The company rebranded as Mixxer and launched a package of Web-to-mobile features designed to help members create ringtones, publish songs and discover music from emerging acts. The site, www.mixxer.com, offers members a personalized “locker” for content as well as a portfolio of more than 50,000 ringtones, images, games and other applications.
Mixxer has distribution deals with 19 U.S. carriers including all four Tier 1 operators.
3GUpload was founded three years ago and gained traction in the early days of direct-to-consumer wireless content. The company earlier this year received a $20 million investment from VantagePoint Venture Partners and acquired Mophone, a Canadian mobile community company.
Mixxer hopes to use the acquisition to create a mobile wireless community centered on both independent music and user-generated content, mirroring successful Internet startups such as MySpace and Facebook. Other wireless players crowding the playground include Mercora Inc., Juice Wireless Inc. and Intercasting Corp.
