BOULDER, Colo.—The Mobile Marketing Association continued to expand its roster, adding 27 member companies from five countries.
The industry organization signed up traditional media companies including the Associated Press, National Public Radio, NBA Media Ventures L.L.C. and Turner Broadcasting System Inc. as well as Nokia Corp., Leap Wireless International Inc.’s Cricket Communications subsidiary and mobile virtual network operator Helio L.L.C. The group claims 325 member firms and has expanded by 130 new members in the last seven months.
The new companies “will help to continue that the MMA leads the development of a consumer-friendly professional and sustainable mobile marketing industry,” said Executive Director Laura Marriott.
