SEATTLE—Increasing ownership of camera phones is fueling uptake of photo-messaging in the United States and Europe, according to the latest figures from M:Metrics.
The survey found that photo-messaging among U.S. users has increased nearly one-third since February; the application saw increases of 20 percent in France and 16 percent in the United Kingdom during that period.
Meanwhile, the number of subscribers in those markets owning camera phones has steadily increased, according to senior analyst Mark Donovan. And users with high-quality devices are more inclined to send pictures.
“At 50.7 percent, the number of mobile subscribers in France, Germany, the United Kingdom and the United States owning camera phones has grown 22 percent since February of this year,” Donovan said. “We also see a direct correlation between camera resolution and propensity to use photo messaging, as 44.3 percent of subscribers who own phones with cameras with resolutions exceeding one megapixel sent a photo over the network, versus a global average of 30.5 percent.”
