TEMPE, Ariz.-Motorola Inc. said it has teamed up with Taldia Inc. to bring news programming to its iRadio digital music network.
The deal calls for Taldia professionals to read current news, business and lifestyle stories for the iRadio network. The companies said the new channels will be powered by Taldia and its content partners, which include local US newspapers and the Associated Press.
“Over the years, terrestrial radio has lost much of its local connection and character as the radio industry has consolidated,” said Dave Ulmer, senior director of marketing at Motorola’s Digital Media Services. “Motorola iRadio is bringing back local content and making it accessible whenever and wherever you want it, directly from the one device you are never without-your mobile phone.”
