SAN FRANCISCO—Customers who use their mobile phone primarily for business calls rather than personal calls generate higher average monthly bills, according to a new study from market research firm Telephia.
Business users logged average monthly phones bills of about $80, which is 23-percent higher than users who primarily used their phone for personal calls. Personal usage customers averaged about $65 on their bills, said Telephia.
The report also found business users subscribe to more expensive voice and data plans, driven by higher usage of discretionary items such as overages and 411 directory services.
“Business users are a particularly attractive segment for mobile carriers because they buy larger packages and are less price sensitive to transactional fees like overage and 411,” said Tamara Gaffney, Telephia’s director of product management.
In other report findings, Telephia said customers who used Bluetooth wireless headsets had an average monthly bill of $85, about 27-percent higher than the average bill of customers who do not use Bluetooth headsets.
